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BREAKING IN™ helps you build the portfolio you need to get the job you want. With advice from over 130 creative leaders, BREAKING IN™ gives you an unfair advantage over the rest.
• Get specific advice from the exact people you want to work for
• Learn what Creative Directors are looking for in your portfolio
• Avoid the common traps that most portfolios fall into
This second edition of BREAKING IN™ was updated and expanded in 2014 and contains interviews with:
Dan Wieden, Wieden+Kennedy
David Droga, Droga5
Gerry Graf, Barton F. Graf 9000
Mark Fitzloff, Wieden+Kennedy
Mark Waites, Mother
Jeff Kling, Fallon
Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000
Tony Davidson, Wieden+Kennedy
Kim Papworth, Wieden+Kennedy
Susan Hoffman, Wieden+Kennedy
Andrew Keller, Crispin Porter+Bogusky
Rob Reilly, McCann
Greg Hahn, BBDO
Hal Curtis, Wieden+Kennedy
Ben Walker & Matt Gooden, CP+B
Bob Greenberg, R/GA
David Lubars, BBDO
Tony Granger, Y&R
Joe Staples, Wieden+Kennedy
David Nobay, Droga5
Jeff Goodby, Goodby Silverstein & Partners
Ty Montague, co: collective
Nick Law, R/GA
Jamie Barrett, barrettSF
Michael Lebowitz, Big Spaceship
Dave Bell, KesselsKramer
Nicolas Roope, Poke
Eric Silver, Silver+Partners
Ant Keogh, Clemenger BBDO
Jason Bagley, Wieden+Kennedy
Ted Royer, Droga5
Craig Allen, Wieden+Kennedy
Eugene Cheong, Ogilvy
Paul Belford, Paul Belford Ltd
Justin Drape, The Monkeys
Warren Brown, BMF Advertising
Ji Lee, Facebook
Ari Merkin, Ari Merkin LLC
Jos� Moll�, La Comunidad
Mark Harricks, AWARD
Craig Davis, BrandKarma
Oliver Voss, Miami Ad School
Dylan Harrison, DDB
Nigel Roberts, Leagas Delaney
Greg Bell, Epoch Films & Venables Bell & Partners
Scott Nowell, The Monkeys
Steve Elrick, BBH
Kash Sree, SR33
Kara Goodrich, BBDO
Kevin Roddy, Riney
William Gelner, 180
Paul Catmur, Barnes Catmur & Friends
Mike Hughes, The Martin Agency
Yann Jones, Th2ng & Central St. Martins College of Art
Tiffany Rolfe, co: collective
Vince Engel, Academy of Art Univ & Engine Company 1
Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD
Toby Talbot, Whybin\TBWA New Zealand
Dylan Lee, Wieden+Kennedy
Matt Vescovo, Artist & Art Director
Ian Cohen, Wexley School for Girls
Richard Bullock, Hungry Man
Ryan Gerber, Wieden+Kennedy
Graham Fink, Ogilvy China
Bob Barrie, Barrie D’Rozario Murphy
David Oakley, BooneOakley
Eric Baldwin, Wieden+Kennedy
Valdean Klump, Google
Andy Fackrell, DDB New Zealand
Feh Tarty, Mother
V Sunil, Wieden+Kennedy
and over 60 more.
- Sales Rank: #819464 in Books
- Published on: 2014-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .47" w x 7.44" l, 1.01 pounds
- Binding: Paperback
- 224 pages
Review
"But if the industry itself is shaken by a profound identity crisis, unsure of what creative merit means anymore, what's left for those hungry and wide-eyed young guns looking for a dream job in that industry? That's exactly what Breaking In, an ambitious new anthology by William Burks Spencer, explores through over 130 interviews with advertising insiders, who share experience-tested, credibility-stamped insights on building an exceptional portfolio that will get you hired."- BrainPickings.org
"If anyone asks me about getting into advertising, I tell them to read Breaking In."-Tina Roth Eisenberg, swiss-miss.com
Most helpful customer reviews
0 of 0 people found the following review helpful.
A Book For People With Advertising Interests
By Stella Carrier
The book Breaking In; Over 130 Advertising Insiders Reveal How To Build A Portfolio That Will Get You Hired by William Burks Spencer contains details such as one interviewer mentioning that they look for applicants to identify solutions for brands (page 27). Another interviewer generously shares that they want to feel as if they are looking at a portfolio that makes them think that they never thought that way before (page 105).
1 of 1 people found the following review helpful.
This should be REQUIRED reading for any Advertising program
By Oliver Macdonald
I just finished reading Breaking In from cover to cover, and have gone through like three highlighters in the process. I think to say that it is the best book any advertising student could ever read to prepare them for building their portfolio is a severe understatement. I'm redoing my whole portfolio from scratch because of the book, and for good reasons: the vast amount of insider information contained in this book is astonishing.
I especially like the layout because [for the most part] William asks the same set of questions for everyone, so soon you'll see a pattern of what most of them are looking for. This will help you tailor your book to be the best it can be and have the greatest impact possible. Remember, it's your book, not anyone else's, so you, above all people, have to be ecstatic about it. But this book will be your greatest tool in terms of actually "Breaking In". If I could give it more than 5 stars, I would.
1 of 1 people found the following review helpful.
It's so good, I'm surprised it's not illegal.
By Agraphicos
This book first caught my interest after I read a few interviews on its official site. I then purchased the book not really knowing how much it would truly help. A simple review cannot explain the value of this book. I would read between three to five interviews a day, take notes, and ponder on what I read. Then I did my best to apply it to me. I ended up learning a lot about the industry and eventually landed a job within my three months of reading.
This book has done more for me than my schooling and work experience combined. I believe it's partly because the insights shared are from highly successful and intelligent people in advertising. This book can help you get to where you want to be regardless of where you're at now.
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