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Advertising Today, by Warren Berger
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Provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the inflence of the internet in the 1990s.
- Sales Rank: #2963949 in Books
- Published on: 2004-03-01
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x 1.50" w x 9.88" l, 1.10 pounds
- Binding: Paperback
- 512 pages
Review
'Browsing through this facinating book will certainly evoke memories as products and their slogans are revealed.' (County Times, Welshpool) 'With more gorgeous images than you can shake a stick at, it's a great addition to that new coffee table you bought after seeing the Ikea ad on TV, and now it's out in paperback, it won't break the legs of the table either.' (Ideasfactory) 'Berger's book contains stunning full-page colour reproductions of advertisements accompanied by captions that explain each ad's impact on society...He also offers insightful interviews with a handful of the industry's major players...The result is a book that's a lot like advertising: big, bold, entertaining and full of itself.' (Azure) 'Advertising Today provides something new: a chronological survey of the industry that also charts the seismic changes in our social landscape over the past 50 years.' (Azure)
About the Author
Warren Berger has studied hundreds of the world s leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation have appeared in Fast Company, Harvard Business Review, and Wired. He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of BusinessWeek s Best Innovation and Design Books of the Year. Berger has appeared on NBC s Today, ABC s World News, CNN, and NPR s All Things Considered. He lives with his wife, Laura E. Kelly, in Westchester, New York. His website is www.AMore BeautifulQuestion.com.
Most helpful customer reviews
8 of 9 people found the following review helpful.
You get a lot of book for your money
By A Customer
This isn't just a book for ad students and insiders, though I imagine they'd love it. I'm not an ad junkie myself, but I happen to love this book because it's a very different and interesting coffee table book, that you can spend hours looking at. The ads featured in the book are amazing - funny, clever, intriguing, sometimes works of art in themselves. And the captions explain what's going on, all that sly thinking and logic behind the ads. I find it's the kind of book that really gets people talking. But be forewarned - it's a huge book, so make sure you have a strong coffee table!
4 of 9 people found the following review helpful.
The Curmudgeon
By George Parker
Warren is the best there is when it comes to reviewing the current Ad scene. However there are some factaul errors in the book. i.e. He talks about the breakthrough work that PKL did for Smirnof vodka in the sixties... It was'nt for Smirnof, it was for Wolfschmidt Vodka. Even more important was the work PKL did to launch the first Xerox dry copier, with the famous "Monkey" commercial.
However, the most dramatic ommision was that there was absolutely no mention of Jack Tinker Associates, the InterPublic think tank that kick started Mary Wells into Wells Green Inc.
Otherwise, a great book.
Warren, email me, Ive lost your phone number.
George Parker
10 of 11 people found the following review helpful.
The Advertising Bible
By Madeline T Brigden
Wow! Every once in a while, maybe every decade, a book comes along that explores its subject so well, it truly is a BIBLE. That's this book on the ad game. Advertising has always affected me strongly---making me cry(the old AT&T "call home"), made me laugh("it must be the puppy chow" dog), made me puke(most any car ads, except the Crocidille Dundee ones, and ALL insurance commercials). Now, after reading this book, I understand more the why and how this stuff gets under my skin. If you're looking for a solid, thorough, complete take on the world of advertising, Berger's big, big text will give it to you. For a look at the hot-shots, tastemakers, and tastebreakers, the interviews are fast, punchy, pithy, funny, and sometimes infuriating. And for an entertaining overview, there are hundreds of color photos of favorite, famous, and infamous ads, with straight-from-the-horse's mouth captions. For all those wanna-be CEOs, who spend a fortune on MBAs in marketing(I have one in my family!!!!), save your time and money, all you need to know is here. What's Berger's next subject?
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